Your personal data is important and so AFRO LEADS is committed to doing its part to protect your personal data and comply with a range of safeguarding laws, including GDPR (General Data Protection Regulation).
This means that all personal data which we hold about you will be:
This Privacy Policy sets out how AFRO LEADS collects and processes your personal data when you use this website. This relates to your use of our website, whether you are using it to sign up to our newsletter, purchase a product or service, take part in a competition, or otherwise.
By visiting AFRO LEADS and our associated AFRO LEADS domains and in particular by submitting your personal data to us, you are accepting and consenting to the practices described in this Privacy Policy. This Privacy Policy applies whether you are visiting our website through an internet browser or through an “App” on your device.
AFRO LEADS is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
It is important that you read this Privacy Policy together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other policies and is not intended to override them.
AFRO LEADS may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
This policy is effective from 7th May 2021.
Finally, our website is not intended for children and we do not knowingly collect data relating to children.
We are AFRO LEADS (collectively referred to as “AFRO LEADS”, “we”, “us” or “our” in this Privacy Policy).
If you would like to contact us regarding this Privacy Policy please use the details below or any relevant links provided on our website.
Email address: info@afroleads.co.uk
You always have the right to make a complaint to the Information Commissioner’s Office (“ICO”) if you think your data is being misused. The ICO is the UK’s supervisory authority for data protection issues (www.ico.org.uk).
We always appreciate the chance to try to deal with any data protection concerns before they are referred to the ICO so, if you are happy to do so, please do not hesitate to contact us using the details above so that we can try to help you out in the first instance.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you require more information, please contact us using the details above, which can also be found on our website.
If we need to use your personal data for an unrelated purpose, we will notify you.
Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.
It is important that the personal data we hold about you is accurate and current. You can use your account page to amend the details that we hold about you
Our website may contain links to and from third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. Please check the relevant third-party privacy policies before you submit any personal data to them.
Please note that once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
This Privacy Policy is governed by English law and you can bring legal proceedings in respect of it in the English courts. If you live in Scotland you can bring legal proceedings in respect of it in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of it in either the Northern Irish or the English courts.
We may collect, use, store and transfer different kinds of personal data about you.
Including:
We do not collect any special data that includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership and information about your health, genetic or biometric data, criminal convictions or offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services). In this case, we may have to cancel a product delivery or service you have with us (but we will notify you if this is the case at the time).
We use different methods to collect data from and about you.
You may give us personal data by filling in forms or by corresponding with us by post, phone, email, by using our website, or otherwise, including but not limited to:
We may also receive Technical Data about you if you visit other websites employing our cookies.
We may receive data from various third-parties and public sources such as those set out below:
We collect your data to help determine your needs and provide you with a better service, and in particular for the following reasons:
Cookies are small pieces of information that are stored on the hard drive of your device and they aid a server in collecting information from an internet browser.
We use cookies to:
The cookies we use:
You can set your browser to accept or reject certain cookies or, if you prefer, you can set your browser to alert you each time a cookie is detected. Previous cookies that have been stored on your device can also be deleted. However, if you block our cookies or you subsequently delete a cookie that has been placed on your device, it will not be possible for you to use our website effectively as our systems rely on cookies to identify you as the user.
We will NOT share your personal data with third-parties unnecessarily. We may disclose your personal data for the purposes set out in this Privacy Policy:
We may also share anonymous data to third-parties such as our advertisers; and analytics and search engine providers that assist us in the improvement and optimisation of our website.
This anonymous data will be collected using cookies in a way which alone cannot identify any individual.
We will never share your personal data with any company outside AFRO LEADS for non-AFRO LEADS related marketing purposes.
The data that we collect from you will be stored on secure servers within the European Economic Area (“EEA”). The majority of such data is held within the UK.
Certain information may be accessed and processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services (such as content moderation or the maintenance of our data storage facilities).
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In particular, we use SSL to encrypt your payment information.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please note that, despite the steps we take, the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We typically retain this information for a further six to twelve months to ensure that no relevant claim has been made within that six-year period before we dispose of it.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out above, please contact us using the details set out at the beginning of this Privacy Policy or using the contact details displayed on our website.
You can ask us or third-parties to stop sending you marketing communications at any time by using the “unsubscribe” link at the bottom of any marketing communications which we send to you; or by contacting us at any time using our contact details found at the top of this Privacy Policy, or on our website.
You have the right to request access to the personal data we hold about you and to check that we are lawfully processing it. You also have the right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
You have the right to request we erase your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
You have the right to object to us processing your personal data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
You have the right to request we restrict the processing of your personal data. This enables you to ask us to suspend the processing of your personal data if you want us to establish the data’s accuracy; where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
You have the right to request we transfer your personal data to you or to a third-party. We will provide to you, or a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
You have the right to withdraw your consent to processing where we are relying on that consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.